{"id":100760,"date":"2026-02-20T12:12:09","date_gmt":"2026-02-20T11:12:09","guid":{"rendered":"https:\/\/cultureelpersbureau.nl\/?p=100760"},"modified":"2026-02-20T12:12:12","modified_gmt":"2026-02-20T11:12:12","slug":"spreidingsretoriek-is-ook-een-vorm-van-stilstand","status":"publish","type":"post","link":"https:\/\/cultureelpersbureau.nl\/en\/2026\/02\/spreidingsretoriek-is-ook-een-vorm-van-stilstand\/","title":{"rendered":"SPREADING RHETORIC IS ALSO A FORM OF STAGNATION"},"content":{"rendered":"<p>In the Netherlands, we love the word spreading. Especially when it comes to art and culture. Then it quickly sounds good: culture should not only be for the Randstad, but for the whole country. Totally true.<\/p>\n\n\n\n<p>Except that something typically Dutch often happens afterwards: we put it in a policy document, nod in agreement, drink coffee - and then just continue on the same course.<\/p>\n\n\n\n<p>This is why spreading rhetoric is such a useful word. It sounds a bit vitriolic, but it is mostly precise. We have the language of dispersion in excellent order. Now we have the practice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Talent<\/h2>\n\n\n\n<p>Because let's face it: the difference between Randstad and region in art is not about talent. In Twente is talent. In Groningen is talent. In Limburg there is talent. That's not where the problem is. The problem is where the infrastructure is. Where the institutions are, the networks, the media, the funds, the visibility. And also: where the people sit who determine what is called \u201cnationally important\u201d.<\/p>\n\n\n\n<p>In the Randstad, that's all close together. That's not a conspiracy, that's history. But it does have consequences. There, a good idea gets air under the wings faster. In the region, a good idea often gets a form first.<\/p>\n\n\n\n<p>That is the difference in one sense: in the Randstad, culture is mostly infrastructure, in the region it is too often project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Camping<\/h2>\n\n\n\n<p>And then you get a familiar pattern. Great work is being made in the region, with audiences who are really there, makers who are rooted, venues that are in the middle of society. There is plenty of energy. But something is often missing in the chain: training, production, presentation, development, throughput. As a result, much remains dependent on temporary impulses. A regulation here, a pilot there, a programme for three years, applause, evaluation, end of project.<\/p>\n\n\n\n<p>That's not building. That's cultural camping.<\/p>\n\n\n\n<p>I don't say that to be sour about the government. I have been working with governments long enough to know that there is a lot of good will there too. But the government is not a speedboat on this issue. The government is an oil tanker. Big ship, slow turn. Everyone on the bridge sees that the course is a tad off, but you don't turn a thing like that with a memo and a sympathetic speech.<\/p>\n\n\n\n<p>And that is exactly why we need to be sharper in what we ask for. Not yet another \u201cextra attention for the region\u201d. Not another nice passage about outreach and accessibility. We have had that. That's the language. Now the structure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">System change<\/h2>\n\n\n\n<p>If OCW really wants something, it should stop just talking about distribution and start with system change. Then it's not just about where performances play, but about where culture can grow sustainably. Then you have to treat regional culture not as a nice addition, but as a full-fledged part of the national base.<\/p>\n\n\n\n<p>Every day in Twente, I see what is already there: makers, venues, audiences, education, cooperation, stories, identity, craftsmanship. The question is not whether the region is ready. The question is whether the system is finally ready to take the region seriously.<\/p>\n\n\n\n<p>Because as long as the Randstad remains the place where structure is taken for granted, and the region the place where everything has to be requested over and over again, \u201cdispersion\u201d will remain a neat word for a skewed reality.<\/p>\n\n\n\n<p>And we are really, after all these years, done with that.<\/p>\n\n\n\n<p>The oil tanker must run.<br \/>Not on paper.<br \/>In practice.<\/p>","protected":false},"excerpt":{"rendered":"<p>Gerard Cornelisse schrijft: &#8220;In Twente zie ik elke dag wat er al w\u00e9l is: makers, podia, publiek, onderwijs, samenwerking, verhalen, identiteit, vakmanschap. De vraag is niet of de regio er klaar voor is. De vraag is of het systeem eindelijk bereid is de regio serieus te nemen.&#8221;<\/p>","protected":false},"author":1051,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_themeisle_gutenberg_block_has_review":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"federated","footnotes":"","jetpack_publicize_message":"Gerard Cornelisse schrijft: \"In Twente zie ik elke dag wat er al w\u00e9l is: makers, podia, publiek, onderwijs, samenwerking, verhalen, identiteit, vakmanschap. De vraag is niet of de regio er klaar voor is. De vraag is of het systeem eindelijk bereid is de regio serieus te nemen.\"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[15614,11687],"tags":[1379,15949,16436,11686,923],"class_list":["post-100760","post","type-post","status-publish","format-standard","hentry","category-beleid","category-donatie-gevraagd","tag-basisinfrastructuur","tag-raad-voor-cuiltuur","tag-regio","tag-spreiding","tag-subsidie"],"views":1631,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":96866,"url":"https:\/\/cultureelpersbureau.nl\/en\/2025\/03\/meer-podiumkunst-naar-de-regio-dan-mogelijk-minder-podiumkunst-in-de-regio\/","url_meta":{"origin":100760,"position":0},"title":"More performing arts to the region? Then possibly less performing arts to the region.","author":"Wijbrand Schaap","date":"26 March 2025","format":false,"excerpt":"There has been quite a fuss about subsidies in recent months, especially for the performing arts. A few beloved middle groups with a fine track record were no longer getting subsidies, in favour of newcomers. The reasons for the shift were many. The anger over it was mainly about the emphasis on Diversity and...","rel":"","context":"In &quot;beleid&quot;","block_context":{"text":"beleid","link":"https:\/\/cultureelpersbureau.nl\/en\/genre\/beleid\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2025\/03\/emitted_0.png.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2025\/03\/emitted_0.png.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2025\/03\/emitted_0.png.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2025\/03\/emitted_0.png.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":96889,"url":"https:\/\/cultureelpersbureau.nl\/en\/2025\/03\/spreiding-is-maar-de-helft-van-het-verhaal-over-de-regio-er-is-ook-inbedding\/","url_meta":{"origin":100760,"position":1},"title":"Spread is only half the story about the region. There is also embedding.","author":"Wijbrand Schaap","date":"27 March 2025","format":false,"excerpt":"That the Dutch performing arts, especially in relation to our surrounding countries, are in a spread, may seem like a lame pun, but it is true nonetheless. Yesterday, we presented a rather alarming calculation example on the consequences of the emphasis on spreading when the Fund assesses grant applications","rel":"","context":"In &quot;beleid&quot;","block_context":{"text":"beleid","link":"https:\/\/cultureelpersbureau.nl\/en\/genre\/beleid\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2025\/03\/71YUGEx4iVL.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2025\/03\/71YUGEx4iVL.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2025\/03\/71YUGEx4iVL.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2025\/03\/71YUGEx4iVL.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":71302,"url":"https:\/\/cultureelpersbureau.nl\/en\/2021\/09\/de-regio-roert-zich-screen-talent-nl-gelanceerd-op-nederlands-film-festival\/","url_meta":{"origin":100760,"position":2},"title":"The region stirs! Screen Talent NL launched at Dutch Film Festival -","author":"Leo Bankersen","date":"30 September 2021","format":false,"excerpt":"During the Netherlands Film Festival, Joris Hoebe (New Noardic Wave) and Guido Franken (CineSud) launched the new network organisation Screen Talent NL. A network that ultimately aims to inspire and support talent and film activities in all regions of the Netherlands.","rel":"","context":"In &quot;Alleen voor leden&quot;","block_context":{"text":"Alleen voor leden","link":"https:\/\/cultureelpersbureau.nl\/en\/genre\/service\/members-only\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2021\/09\/NFF-20210928-Conferentie-Screen-Talent-NL-35.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2021\/09\/NFF-20210928-Conferentie-Screen-Talent-NL-35.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2021\/09\/NFF-20210928-Conferentie-Screen-Talent-NL-35.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2021\/09\/NFF-20210928-Conferentie-Screen-Talent-NL-35.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2021\/09\/NFF-20210928-Conferentie-Screen-Talent-NL-35.jpeg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2021\/09\/NFF-20210928-Conferentie-Screen-Talent-NL-35.jpeg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":66687,"url":"https:\/\/cultureelpersbureau.nl\/en\/2020\/09\/brandbrief-van-de-festivals-het-gaat-mis-met-de-podiumkunsten-in-nederland\/","url_meta":{"origin":100760,"position":3},"title":"Burn letter from festivals: 'It's going wrong with the performing arts in the Netherlands'","author":"Wijbrand Schaap","date":"7 September 2020","format":false,"excerpt":"A fire letter from the United Performing Arts Festivals. One of more than a hundred lobbying organisations in the arts, but a very important one. After all, the festivals are the place where audiences were introduced to arts and entertainment in its full breadth. That doesn't happen anywhere else. And beautiful: they...","rel":"","context":"In &quot;ACTUEEL&quot;","block_context":{"text":"ACTUEEL","link":"https:\/\/cultureelpersbureau.nl\/en\/genre\/nieuws\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2019\/08\/IMG_20190823_202314081.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2019\/08\/IMG_20190823_202314081.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2019\/08\/IMG_20190823_202314081.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2019\/08\/IMG_20190823_202314081.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2019\/08\/IMG_20190823_202314081.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2019\/08\/IMG_20190823_202314081.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":23244,"url":"https:\/\/cultureelpersbureau.nl\/en\/2015\/06\/kinderfeest-bussemaker-is-werkelijkheid-stoelendans-vijf-vragen-en-twee-voorzichtige-antwoorden\/","url_meta":{"origin":100760,"position":4},"title":"Bussemaker doesn't invest in youth theatre: she cuts a company out permanently","author":"Henri Drost","date":"11 June 2015","format":false,"excerpt":"Every company 50,000 euros more. Youth theatre in the Netherlands should be very happy with the letter culture minister Bussemaker sent to the chamber last Monday. After years of squeezing under Halbe Zijlstra, finally more air for the makers. But the investment of 4 tonnes a year turns out to be a cutback....","rel":"","context":"In &quot;ACTUEEL&quot;","block_context":{"text":"ACTUEEL","link":"https:\/\/cultureelpersbureau.nl\/en\/genre\/nieuws\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2015\/06\/momo-persfoto-3-klein.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2015\/06\/momo-persfoto-3-klein.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2015\/06\/momo-persfoto-3-klein.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":66477,"url":"https:\/\/cultureelpersbureau.nl\/en\/2020\/08\/waar-ging-het-mis-tussen-de-cultuurbeslissers-en-de-regio\/","url_meta":{"origin":100760,"position":5},"title":"Where did things go wrong between culture decision-makers and the region?","author":"Wijbrand Schaap","date":"20 August 2020","format":false,"excerpt":"Het had zo mooi kunnen zijn. In een niet eens zo grijs verleden zette de Raad voor Cultuur, toen nog onder een andere directie, een beweging in gang die meer gezag zou toekennen aan de regio buiten de Randstad. Dat was drie jaar geleden. Nu staat er een (volkomen terechte)\u2026","rel":"","context":"In &quot;ACTUEEL&quot;","block_context":{"text":"ACTUEEL","link":"https:\/\/cultureelpersbureau.nl\/en\/genre\/nieuws\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2020\/08\/rolly_toys_looptractor_rollyminitrac_john_deere_junior_groen_176358.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2020\/08\/rolly_toys_looptractor_rollyminitrac_john_deere_junior_groen_176358.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/cultureelpersbureau.nl\/wp-content\/uploads\/2020\/08\/rolly_toys_looptractor_rollyminitrac_john_deere_junior_groen_176358.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p3yKke-qda","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/cultureelpersbureau.nl\/en\/wp-json\/wp\/v2\/posts\/100760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cultureelpersbureau.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cultureelpersbureau.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cultureelpersbureau.nl\/en\/wp-json\/wp\/v2\/users\/1051"}],"replies":[{"embeddable":true,"href":"https:\/\/cultureelpersbureau.nl\/en\/wp-json\/wp\/v2\/comments?post=100760"}],"version-history":[{"count":2,"href":"https:\/\/cultureelpersbureau.nl\/en\/wp-json\/wp\/v2\/posts\/100760\/revisions"}],"predecessor-version":[{"id":100765,"href":"https:\/\/cultureelpersbureau.nl\/en\/wp-json\/wp\/v2\/posts\/100760\/revisions\/100765"}],"wp:attachment":[{"href":"https:\/\/cultureelpersbureau.nl\/en\/wp-json\/wp\/v2\/media?parent=100760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cultureelpersbureau.nl\/en\/wp-json\/wp\/v2\/categories?post=100760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cultureelpersbureau.nl\/en\/wp-json\/wp\/v2\/tags?post=100760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}