Content

• As a cultural press author, you additionally strive for an original and original vision.
• You have humour:
• You show understanding for other views and realise that opinions are only valid if they are based on facts.

Style

• You write short sentences, and use clear images that can be understood by the widest possible readership.
• You look for forms that are specific to the medium you are using.
• You make sharp headlines
• You leave boring descriptions to people with no imagination.
• You are a storyteller,
• You want to keep people enthralled until the last line.