'Publicity after the show is more important than before'

He is a professor of it, so if there is a problem in the economics of culture, Arjo Klamer knows about it. He says there has been growing resentment against subsidies for years. So the arts sector will have to get used to making a living in a different way from now on.

We now think too traditionally first about subsidy, the Rotterdam professor tells us in the interview we had with him during the Performing Arts Congress 2012, at the Rotterdam Doelen, late...