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Classical musicians: stop thinking in money, think in ideas

Classical music audiences have been declining by 1% a year for 20 years. Structurally. That means that since 1992, 1/5 of the audience has already disappeared, without anything else taking its place. According to Johan Idema, strategist and author of a useful book on new methods for early music, the sector is entirely self-inflicted.

In een samenwerkingsproject met de vrienden van wecross interviewde het Cultureel Persbureau een aantal sprekers, gurus en oudgedienden die op het Congres Podiumkunsten de bobo’s en marketeers onderwezen in een nieuwe toekomst.  We stelden ze allemaal dezelfde vraag in het begin, en iedereen was het ermee eens, dat de kunstsector een deel van de ellende van het kabinet Rutte aan zichzelf te danken had. Hun antwoorden blijven boeien.

De andere interviews vindt u here

Johan Idema vindt u here:

Wijbrand Schaap

Cultural journalist since 1996. Worked as theatre critic, columnist and reporter for Algemeen Dagblad, Utrechts Nieuwsblad, Rotterdams Dagblad, Parool and regional newspapers through Associated Press Services. Interviews for TheaterMaker, Theatererkrant Magazine, Ons Erfdeel, Boekman. Podcast maker, likes to experiment with new media. Culture Press is called the brainchild I gave birth to in 2009. Life partner of Suzanne Brink roommate of Edje, Fonzie and Rufus. Search and find me on Mastodon.View Author posts

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