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Culture Press ratings: thick 300,000 minutes of attention

With paper, you never know ('0.3% of newspaper readers read the reviews on the art page'), and with TV it's always a bit of estimating and extrapolating too, but the internet is rock hard. We know how many times you read one of our pieces, and how long you lingered at our videos. Well: we were already proud last year, now we are well over 200,000 page views, with an average duration of 1.5 minutes per page. Our visitors thus spent a combined total of over 300,000 minutes on our domains watching video, seeing images and reading text.

Visits to the Cultural Press Agency website more than doubled in 2012 compared to 2011. A nice growth figure, which we owe to some solid news stories, as well as some reviews, such as Margriet Prinssen's very jubilant review of the Oom Wanja with Pierre Bokma. News-wise, our posts on the chaotic conditions surrounding the orchestra merger in the east of the Netherlands, with Henri Drost being our forward post on the ground. The cultural politics surrounding the art-hate cabinet of Wilders, Verhagen and Rutte were additionally a good reason for people to follow our posts.

When it comes to video, we have learnt our lesson: quick snapshot interviews with Dutch celebrities certainly attract attention, but it only gets really interesting when we also manage to provide good images and editing to go with it. A jerky interview with Suzan Visser So while it did attract the most viewers on our video channel, the audience lingered for an average of four times as long on a video made by our professional camjo Lucas van Eck and roving reporter Daniel Bertina report on an exhibition of their former childhood heroes Rembo and Rembo.

So next year at Culture Press will be all about improving the quality of our cross-media offering. We will make the quick interpretation and inspired reviews even better, and with a few good pros in the cooperative, our audiovisual offering will become even more to savour.

We will resume monitoring the festivals, and continue the collaboration with the likes of Holland Festival, Treaty of Utrecht and Writers Unlimited forth. With new stakes.

Real commitment: become a member!

And if, as an involved visitor, it is all still too distant for you: soon you too, as a non-journalist, will be able to become a member of the cooperative. There will still be a selection procedure, which we are still working hard on, but as a member of the cooperative, you will have an influence on our policies, voting rights in the meetings and a say in how the membership fees and profits are spent. You will also enjoy the benefits we arrange for all our members: priority booking, exclusive tours, and meet-and-greets with famous or important people in the world of the arts. And much more.

We go with the fashion concept crowdfunding So one step further: we are not begging for your money in exchange for a one-off gift, but giving you a chance to actually be part of the good cause the Cooperative Cultural Press Office stands for. If you want to be informed about this development now, send an email to: ledenadminstratie@cultureelpersbureau.nl.

Wijbrand Schaap

Cultural journalist since 1996. Worked as theatre critic, columnist and reporter for Algemeen Dagblad, Utrechts Nieuwsblad, Rotterdams Dagblad, Parool and regional newspapers through Associated Press Services. Interviews for TheaterMaker, Theatererkrant Magazine, Ons Erfdeel, Boekman. Podcast maker, likes to experiment with new media. Culture Press is called the brainchild I gave birth to in 2009. Life partner of Suzanne Brink roommate of Edje, Fonzie and Rufus. Search and find me on Mastodon.View Author posts

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