Pretty tricky, marketing in the cultural sector. In part, you work in a market where these days people think that what is beautiful will sell itself, and the rest of the time you have to compete with a plethora of suppliers. And this despite the government's attempts to drastically decimate cultural offerings.
Or perhaps thanks to it.
The market is crowded, everyone is clamouring for attention at the loudest and all that attention is also needed because it is the only way to get money ...
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