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Can art institutions learn from the success story of a Rotterdam hair salon?

It is a little after ten o'clock. I am on my way to the bakery on Rotterdam's Nieuwe Binnenweg. I pass a coffee shop, a bicycle shop, an off-licence. I also pass the hairdresser's where about 12 men are waiting at the door. An hour before the doors open.

"Yes but wait... A hairdresser that doesn't open until 11 o'clock? Where 12 people have been waiting so long before that? Isn't that a bit excessive?"

No way, it really is true. And this situation is no exception. I he...

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It is a little after ten o'clock. I am on my way to the bakery on Rotterdam's Nieuwe Binnenweg. I pass a coffee shop, a bicycle shop, an off-licence. I also pass the hairdresser's where about 12 men are waiting at the door. An hour before the doors open.

"Yes but wait... A hairdresser that doesn't open until 11 o'clock? Where 12 people have been waiting so long before that? Isn't that a bit excessive?"

No way, it really is true. And this situation is no exception. I he...

You can now log in to continue reading!

Welcome to the Culture Press archive! As a member, you have access to all, over 4,000 posts we have made since our inception in 2009!

(Recent posts (under three months old) are available for all to read, thanks to our members!)

Become a member, or log in below:

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