Marketing strategist Halbe Zijlstra has failed. His valiant attempt to encourage donations by small individuals to art institutions through a 'Giving Act' has backfired. Since 2011, contributions made by ordinary households to cultural institutions fell from 32 euros, to 28 euros on average in 2014. This is according to the study 'Cultural institutions in the Netherlands: Changes in giving behaviour, donations, fundraising and income between 2011 and 2014', released Friday 10 June...
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