International Choreographic Arts Centre (ICK) is proud to announce that it has received an EU project grant for the tenth time, this time for the groundbreaking HAMLET, part of the EU Horizon Heritage 2024 programme. The project, which runs until 2027, aims to support the digital transition of the European Cultural and Creative Industries (CCIs).
To make AI accessible to Europe's cultural and creative sectors, it will HAMLET: Human-centred Generative AI Framework for Cultural Industries' Digital Transition develop a human-centred generative AI framework. The project includes the innovative digital collaboration platform "HAMLET Collaborative Community Hub", where various entities can invest, share facilities, exchange competences and apply collaborative models. In addition, HAMLET will produce seven AI enablers that streamline the creative process and promote stakeholder collaboration. HAMLET is also committed to exploring new business models and lowering barriers to adopting AI technologies.
The framework will be tested through four pilot cases in different European countries to strengthen the creative sector and reinforce Europe's position as a world leader in cultural excellence. ICK is responsible for the pilot "Archetype Alchemy", which will use choreographic vocabulary from dance notation research and explore how AI-driven analysis of dance movements can foster choreographic creativity and innovation.
Experimenting at the intersection of contemporary dance and advanced AI technologies, ICK will evaluate HAMLET's contribution to the performing arts sector.
HAMLET is conducted in collaboration with a consortium of 12 partners (including WAAG future lab) from six different EU countries. With total funding of EUR 3,974,367.63, HAMLET is the largest EU project in which ICK has participated so far.
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