Fortunately, there is quite a time difference between Santa Monica and Amsterdam, but for a moment there was considerable confusion looming when the organisers of the three-day Harmony Festival believed they could reserve the hashtag #hf10 for themselves.
However, since the first twitters, yesterday, things have been quiet in California, as they have discovered that the Netherlands Rulez where trending topics are concerned. Not only #TK2010 has stunned the world, or #joran stunned the world. The Bay Area mega-festival has had to abandon its hashtag ideas as it Holland Festival causes disruption. After all, the tweets surrounding the Holland Festival have been carrying the 'hashtag' #hf10 since 31 May, and as a result, the average American festival-goer will see strange tweets, and start doubting his or her sanity, despite the fact that no smoking, drinking, blowing and cool-boxing is allowed at the Harmony Festival. For three days. See if we keep it up.