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There is no Facebooking about taste. Harvard: only classical music and jazz preferences are transferable in social networks

For some, social media seemed to be the solution for how companies could market their wares. You sell something to one person, and that person passes on their good experiences to their social network. That way, you could influence many people with relatively little effort.
Not so.
Vriendennetwerken op facebook zijn nauwelijks geïnteresseerd elkaars smaak. Alleen op het gebied van klassieke muziek en jazz schijnen vriendennetwerken nog wel eens elkaars dingen over...

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Wijbrand Schaap

Cultural journalist since 1996. Worked as theatre critic, columnist and reporter for Algemeen Dagblad, Utrechts Nieuwsblad, Rotterdams Dagblad, Parool and regional newspapers through Associated Press Services. Interviews for TheaterMaker, Theatererkrant Magazine, Ons Erfdeel, Boekman. Podcast maker, likes to experiment with new media. Culture Press is called the brainchild I gave birth to in 2009. Life partner of Suzanne Brink roommate of Edje, Fonzie and Rufus. Search and find me on Mastodon.View Author posts

For some, social media seemed to be the solution for how companies could market their wares. You sell something to one person, and that person passes on their good experiences to their social network. That way, you could influence many people with relatively little effort.
Not so.
Vriendennetwerken op facebook zijn nauwelijks geïnteresseerd elkaars smaak. Alleen op het gebied van klassieke muziek en jazz schijnen vriendennetwerken nog wel eens elkaars dingen over...

You can now log in to continue reading!

Welcome to the Culture Press archive! As a member, you have access to all, over 4,000 posts we have made since our inception in 2009!

(Recent posts (less than three months old) are available for all to read, thanks to our members!)

Become a member, or log in below:

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