There is no Facebooking about taste. Harvard: only classical music and jazz preferences are transferable in social networks

by Wijbrand Schaap
6 January 201230 March 2022
2 min read
ACTUAL, For members only

For some, social media seemed to be the solution for how companies could market their wares. You sell something to one person, and that person passes on their good experiences to their social network. That way, you could influence many people with relatively little effort.

Not so.

Friend networks on facebook are hardly interested in each other's tastes. Only when it comes to classical music and jazz do friend networks still seem to be interested in each other's thinge...

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Tags:Facebook money jazz marketing research online

Wijbrand Schaap

Cultural journalist since 1996. Worked as theatre critic, columnist and reporter for Algemeen Dagblad, Utrechts Nieuwsblad, Rotterdams Dagblad, Parool and regional newspapers through Associated Press Services. Interviews for TheaterMaker, Theatererkrant Magazine, Ons Erfdeel, Boekman. Podcast maker, likes to experiment with new media. Culture Press is called the brainchild I gave birth to in 2009. Life partner of Suzanne Brink roommate of Edje, Fonzie and Rufus. Search and find me on Mastodon.View Author posts

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Indien je een mens bent, laat dit veld leeg:.

Not so.

Friend networks on facebook are hardly interested in each other's tastes. Only when it comes to classical music and jazz do friend networks still seem to be interested in each other's thinge...