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How data saved music (and can help other arts)!

The power of data
Overall, the arts sector is little 'tech savvy'. Sure, no one can do without a website and a Twitter account will hardly be lacking anymore either. But there are few examples of groups, theatres or artists making the most of the power of digital. Setting up a good 'client relations management system' (crm) with profiles of all visitors or buyers, in order to then serve them in a tailored way, is still rare. Let alone data analysis ...

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The power of data
Overall, the arts sector is little 'tech savvy'. Sure, no one can do without a website and a Twitter account will hardly be lacking anymore either. But there are few examples of groups, theatres or artists making the most of the power of digital. Setting up a good 'client relations management system' (crm) with profiles of all visitors or buyers, in order to then serve them in a tailored way, is still rare. Let alone data analysis ...

You can now log in to continue reading!

Welcome to the Culture Press archive! As a member, you have access to all, over 4,000 posts we have made since our inception in 2009!

(Recent posts (under three months old) are available for all to read, thanks to our members!)

Become a member, or log in below:

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