Star Wars, cute kittens and the new Wilco for free: try to beat that

by Henri Drost
18 July 201530 March 2022
4 min read
ACTUAL, For members only, MUSIC

Briljante marketingstrategie: je nieuwe plaat Star Wars noemen op het moment dat die trailer de meest bekeken ooit is, op de hoes een schattige kat zetten, het album tijdelijk gratis weggeven en dan social media het werk laten doen. 'If you can't beat them, join them' in het kwadraat. En ondertussen vrolijk oude Bowie vermengen met Captain Beefheart met een vleugje Radiohead en americana. Wilco doet het allemaal.
En dat voor een band die weliswaar niet wars is van downloaden, maar bij monde van ...

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Tags:beatles David Bowie interview cat marketing Star Wars

Henri Drost

Henri Drost (1970) studied Dutch and American Studies in Utrecht. Sold CDs and books for years, then became a communications consultant. Writes for among others GPD magazines, Metro, LOS!, De Roskam, 8weekly, Mania, hetiskoers and Cultureel Persbureau/De Dodo about everything, but if possible about music (theatre) and sports. Other specialisms: figures, the United States and healthcare. Listens to Waits and Webern, Wagner and Dylan and pretty much everything in between.View Author posts

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