When Jeffrey Meulman (52) took office as director of the Theatre Festival in 2005, it needed to become more audience-friendly. Instead of a presentation of 'the most important theatre', the board that appointed him wanted to make a celebration of the most beautiful theatre. Meulman went to work, successfully, but the most important thing he did was to establish a 'fringe': an alternative festival alongside that big festival. He talks about it in this podcast: 'A lot of makers didn't go out enough...
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