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Red Bull: the ideal power boost for languishing museums?

"If 1 person can prove that by collaborating with Red Bull, a sixteenth-century painting thins out or falls off the wall, I will stop working on it immediately." Edwin Jacobs, director of Centraal Museum Utrecht, opened his doors to the soft drink manufacturer. Under the title 'Art of Can', the museum is exhibiting artworks made from Red Bull cans. "Red Bull gives you wings, the Centraal Museum makes you float," he says.
"I knew from the first second that there is only one reason to do something with this par...

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"If 1 person can prove that by collaborating with Red Bull, a sixteenth-century painting thins out or falls off the wall, I will stop working on it immediately." Edwin Jacobs, director of Centraal Museum Utrecht, opened his doors to the soft drink manufacturer. Under the title 'Art of Can', the museum is exhibiting artworks made from Red Bull cans. "Red Bull gives you wings, the Centraal Museum makes you float," he says.
"I knew from the first second that there is only one reason to do something with this par...

You can now log in to continue reading!

Welcome to the Culture Press archive! As a member, you have access to all, over 4,000 posts we have made since our inception in 2009!

(Recent posts (under three months old) are available for all to read, thanks to our members!)

Become a member, or log in below:

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