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Nancy Wiltink: 'a good story has to smell like blood'

People asking for clarity often clamour for "names and (back) numbers", but in classical music, that fuss with names and numbers is precisely why nobody understands anything anymore. So, according to ex-marketer and now storyteller Nancy Wiltink, it's not just about your story, but also whether that story is applicable.

Together with internet and marketing agency wecross, we interviewed a number of hotshots about their stories at the Performing Arts Congress (late May 2012 in Rotterdam). And Nan...

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Wijbrand Schaap

Cultural journalist since 1996. Worked as theatre critic, columnist and reporter for Algemeen Dagblad, Utrechts Nieuwsblad, Rotterdams Dagblad, Parool and regional newspapers through Associated Press Services. Interviews for TheaterMaker, Theatererkrant Magazine, Ons Erfdeel, Boekman. Podcast maker, likes to experiment with new media. Culture Press is called the brainchild I gave birth to in 2009. Life partner of Suzanne Brink roommate of Edje, Fonzie and Rufus. Search and find me on Mastodon.View Author posts

People asking for clarity often clamour for "names and (back) numbers", but in classical music, that fuss with names and numbers is precisely why nobody understands anything anymore. So, according to ex-marketer and now storyteller Nancy Wiltink, it's not just about your story, but also whether that story is applicable.

Together with internet and marketing agency wecross, we interviewed a number of hotshots about their stories at the Performing Arts Congress (late May 2012 in Rotterdam). And Nan...

You can now log in to continue reading!

Welcome to the Culture Press archive! As a member, you have access to all, over 4,000 posts we have made since our inception in 2009!

(Recent posts (under three months old) are available for all to read, thanks to our members!)

Become a member, or log in below:

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