People asking for clarity often clamour for "names and (back) numbers", but in classical music, that fuss with names and numbers is precisely why nobody understands anything anymore. So, according to ex-marketer and now storyteller Nancy Wiltink, it's not just about your story, but also whether that story is applicable.
Together with internet and marketing agency wecross, we interviewed a number of hotshots about their stories at the Performing Arts Congress (late May 2012 in Rotterdam). And Nan...
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