Paper is still alive: cultural sector making its own magazines more often

Having their own magazine - glossy or otherwise - is the ideal way for more and more art institutions to engage customers. Although relatively expensive to make, art institutions use such a magazine for background and depth. Exactly what they often lack with traditional, paper-based media.

This is one of the remarkable results of a survey by the website culturemarketing.co.uk. It called on cultural organisations in October 2013 to take part in a survey ove...