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City marketing makes a city of the Netherlands

They were always a bit of the drain of marketing land: city promotion people or city marketers. Especially arts and culture marketers would rather see them go than come, as it only costs them money. So nice idea by Culture Press partner ACMC to bring them together for once.

In fact, Citymarketing now has the wind in its sails. City promotion is hot, and has discovered where its strength lies: outside its own city limits. Amsterdam would love to incorporate Rotterdam as Amsterdam Harbour, and Holland Promotie already sees the port city as the Architecture District, like Friesland the Dutch Lakedistrict is called. In this, Amsterdam is the cosy inner city.

Although Utrechters would have preferred that name, with Amsterdam being a nice whore district. But that no longer works either, since things have been cleaned up there.

We collected the tweets:

Wijbrand Schaap

Cultural journalist since 1996. Worked as theatre critic, columnist and reporter for Algemeen Dagblad, Utrechts Nieuwsblad, Rotterdams Dagblad, Parool and regional newspapers through Associated Press Services. Interviews for TheaterMaker, Theatererkrant Magazine, Ons Erfdeel, Boekman. Podcast maker, likes to experiment with new media. Culture Press is called the brainchild I gave birth to in 2009. Life partner of Suzanne Brink roommate of Edje, Fonzie and Rufus. Search and find me on Mastodon.View Author posts

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