it is important to have a platform that provides a space for keen views and opinions on the art and culture world.
It is a niche sector in marketing, but cultural marketing is fast becoming mature. In recent years, cultural organisations have had to be creative and inventive with increasingly limited budgets. This often manifested itself in sensational marketing of performances, exhibitions and festivals. Not without results: these five marketing cases have bravely drawn attention last cultural season....
Research by Cultuurmarketing among over 650 marketers in the cultural sector shows that increasing visitor numbers is the key marketing objective for the coming year. With the annual survey, Cultuurmarketing charts current developments in the field. Increasing visitor numbers is most important marketing objective Increasing visitor numbers is the most important objective for 40% of the organisations for...
Having their own magazine - glossy or otherwise - is the ideal way for more and more art institutions to engage customers. Although relatively expensive to make, art institutions use such a magazine for background and depth. Exactly what they often lack with traditional, paper-based media.
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