het belangrijk is dat er een platform is dat ruimte biedt aan een scherpe blik en opinie over de kunst- en cultuurwereld.
It is a niche sector in marketing, but cultural marketing is fast becoming mature. In recent years, cultural organisations have had to be creative and inventive with increasingly limited budgets. This often manifested itself in sensational marketing of performances, exhibitions and festivals. Not without results: these five marketing cases have bravely drawn attention last cultural season....
Research by Cultuurmarketing among over 650 marketers in the cultural sector shows that increasing visitor numbers is the key marketing objective for the year ahead. With the annual survey, Cultuurmarketing charts current developments in the field. Increasing visitor numbers is most important marketing objective Increasing visitor numbers is the most important objective for 40% of the organisations for...
Een eigen – al dan niet glossy – magazine is voor steeds meer kunstinstellingen de ideale manier om klanten te binden. Hoewel relatief duur om te maken, gebruiken de kunstinstellingen zo’n magazine voor achtergrond en verdieping. Precies dat wat ze vaak missen bij de traditionele, papieren, media.
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