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Indien je een mens bent, laat dit veld leeg:.

Hilde Smetsers

it is important to have a platform that provides a space for keen views and opinions on the art and culture world.

5 nominees Golden Struis 2015 / Cultural Marketing Awards

Marketing in culture comes of age, these 5 clubs are this season's top performers

by Hilde Smetsers
10 June 201530 March 2022
8 min read
ACTUAL, For members only

It is a niche sector in marketing, but cultural marketing is fast becoming mature. In recent years, cultural organisations have had to be creative and inventive with increasingly limited budgets. This often manifested itself in sensational marketing of performances, exhibitions and festivals. Not without results: these five marketing cases have bravely drawn attention last cultural season....

'Print' especially popular with performing arts. Cultural marketing research shows trends in marketing & communication.

by Hilde Smetsers
11 September 201430 March 2022
3 min read
ACTUAL, For members only

Research by Cultuurmarketing among over 650 marketers in the cultural sector shows that increasing visitor numbers is the key marketing objective for the coming year. With the annual survey, Cultuurmarketing charts current developments in the field. Increasing visitor numbers is most important marketing objective Increasing visitor numbers is the most important objective for 40% of the organisations for...

Paper is still alive: cultural sector making its own magazines more often

by Hilde Smetsers
10 January 201430 March 2022
3 min read
ACTUAL, For members only

Having their own magazine - glossy or otherwise - is the ideal way for more and more art institutions to engage customers. Although relatively expensive to make, art institutions use such a magazine for background and depth. Exactly what they often lack with traditional, paper-based media.

This is one of the remarkable results of a survey by the website culturemarketing.co.uk. It called on cultural organisations in October 2013 to take part in a survey ove...

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