Brilliant marketing strategy: call your new record Star Wars at the time that trailer is the most viewed ever, put a cute cat on the cover, temporarily give the album away for free and then let social media do the work. 'If you can't beat them, join them' squared away. And meanwhile merrily mixing old Bowie with Captain Beefheart with a touch of Radiohead and americana. Wilco does it all.
And that for a band that may not be averse to downloading, but by word v...
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