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I call on the cultural sector of the Netherlands: put 80% of your marketing budget into cultural education.

In my work, I entice people to come into contact with art. And especially art with a big K. The art that is often marketed as 'difficult' or, in an attempt to get rid of its negative image, as 'vulnerable'. Liberal politicians would perhaps say art that 'doesn't do normal'. It is the kind of art that has to fight for its right to exist, art that moreover - often for exactly that reason - is difficult to access. Because it offers no frame of reference, but that ...

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Karin Sommerer

Participant in the fourth edition of the Leadership in Culture programme.View Author posts

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