Those who apply for grants but do not receive them must be given insight into the applications of others who have been honoured. That is the most remarkable ruling by the Council of State in the case Holland Opera won against the Performing Arts Fund. Much more important for the company itself, of course: according to our highest court, in 2012 the Performing Arts Fund decided Holland...
Two choreographers exploring how a dancer and the eye of the audience interact. Dance makers who rattle common ideas about identity and sexuality. Artists who confront us with the dreams of perfection and glamour that advertising and marketing throw at us. The famous Cullberg Ballet made a striking choice by performing choreographies by the...
It is a niche sector in marketing, but cultural marketing is fast becoming mature. In recent years, cultural organisations have had to be creative and inventive with increasingly limited budgets. This often manifested itself in sensational marketing of performances, exhibitions and festivals. Not without results: these five marketing cases have bravely drawn attention last cultural season....
It is one of the most pre-discussed performances of this Holland Festival. Newspapers, magazines and webmagazines dived en masse on The End featuring Japanese superstar Hatsune Miku. That she is not real. About all of us being fascinated by the virtual and technology. About her two and a half million Facebook friends. About the fans who have written more than 100,000 songs for her. About the costume designs...
What happened to the five million Overijssel gave the orchestra in 2011 to 'get more money from the market'? This was also what councillor Van Abbema wondered, and the answers the province gave her mostly raise more questions. What is abundantly clear is that the province wants to keep the orchestra no matter what and of no merger
The Official Nominations for the first Dance Photo of the Year election have been announced. From 43 entries, Hans van Manen (choreographer) and Thomas Cott (Alvin Ailey American Dance Theater) compiled a top six. We couldn't think of a better jury for a preselection. Now we are curious to hear your vote. The Dance Photo of the Year election puts dance photographers and their work in the spotlight. Because.
They were always a bit of the drain of marketing land: city promotion people or city marketers. Especially arts and culture marketers would rather see them go than come, because it only costs them money. So nice idea of Culture Press partner ACMC to bring them together for once. After all, Citymarketing now has the wind in its sails. City promotion is hot, and has discovered where its strength lies: outside the...
Ten per cent fewer performances and ten per cent fewer visitors in Overijssel headlines RTV Oost. Bam! That chops it. Into the bin, that jubilant press release by Jet Bussemaker. And if there is one province that does not need to apologise to Halbe Zijlstra, it is Overijssel. Well, we reported earlier that apologies are not necessary anyway, but as a province...
Since the cuts, it has become a bitter necessity for many, cultural entrepreneurship. But what exactly that is, nobody knows at all. Even the government actually has no idea when talking about it. But, the government asks, so there must be an answer. In recent years, the Dutch art world has been flooded with self-proclaimed experience experts on cultural entrepreneurship....
What does the theatre of the future look like? That question Odeon De Spiegel Theatres posed to the FMT Workforce, the online brainstorming environment of our partner Fast Moving Targets. We also brought the message here. Odeon and De Spiegel are two theatres in Zwolle. Well-run theatres, but always looking for the new opportunities offered by new technologies and developments....
For most artists, it is an ideal. Being represented by a gallery. Writers have their sights set on a contract with a publisher. Musicians eye labels eagerly and theatre-makers queue up for an impresario. Creators have a love-hate relationship with such intermediaries. Because while the average creative professional would be willing to spare a toe in exchange...
We usually don't think about it, but marketing is all around us. And that while we can learn a lot from all those good examples. And certainly also from the not so good ones. Recently, I saw on TV an interview with the world star Stromae. This young Belgian rapper and musician has been very successful in recent years. Whether you...
It is a little after ten o'clock. I'm on my way to the bakery on Rotterdam's Nieuwe Binnenweg. I pass a coffee shop, a bicycle shop, an off-licence. I also pass the hairdresser's where about 12 men are waiting in front of the door. An hour before the doors open. "Yes but wait... A hairdresser that doesn't open until 11 o'clock...
On Monday 27 October, "The Culture Congress" took place. A cleverly chosen name that suggested that this congress was unique in its kind and that there was a big organisation behind it. All the more surprising that this was only the first edition. And that the initiative came from one person. During his opening speech, Job Gerlings took us through...
The post on facebook that dominated my timeline today: the spontaneous concert at NS station Amsterdam Centraal, taken from the NRC's website (link: http://www.nrc.nl/muziek/2014/10/09/hoe-drie-artiesten-onverwacht-samen-optraden-op-adam-cs/ For several weeks, this station has had a piano on which anyone can play. A playful action by the NS to make waiting more fun. This leads to surprising situations. Like this one in which a pianist...
Joop Daalmeijer: 'I never authorise. I find that such nonsense. A journalist should just do his job properly.' Wijbrand Schaap: 'We agree on that then. We write up everything in full, but because conversations about everything tend to be endless, I want to hang it on the Culture Exploration. That's the most concrete piece and the most topical, and it...
Research by Cultuurmarketing among over 650 marketers in the cultural sector shows that increasing visitor numbers is the key marketing objective for the coming year. With the annual survey, Cultuurmarketing charts current developments in the field. Increasing visitor numbers is most important marketing objective Increasing visitor numbers is the most important objective for 40% of the organisations for...
Drama reviews mainly fill a need among artists and journalists. Newspaper readers hardly use them. In London, this has been studied. Only 36 per cent of theatre-goers say they read reviews. Much more value fans place on tips from friends and family. Last Saturday at Amsterdam's De Balie debate centre, there was a discussion between theatre-makers,...
Being able to write nicely is fine, but the journalists at Culture Press can do more. They have studied to be art experts, have spent thousands of hours in rooms and halls that even you did not know existed and possess enormous drive. How else could this website exist?
Someone commented on Facebook that it looked a bit odd for a newspaper to hand out stars for a play based on The Diary of Anne Frank. Although I myself shudder to give out stars this early for a Godwin make, surely there is something to The Play and The Review. Indeed, reviews of The Play to The Diary seem superfluous. For how do you review such a play, with such a history? Isn't fuss about layering or no layering, adventurousness or no adventurousness in the direction even a little irreverent? So these are three issues, which led me to consider that maybe it shouldn't be possible at all. Anne review.
Pretty tricky, marketing in the cultural sector. In part, you work in a market where these days people think that what is beautiful will sell itself, and the rest of the time you have to compete with a plethora of suppliers. And this is despite the government's attempts to drastically decimate cultural offerings. Or perhaps thanks to it. The market...
Having their own magazine - glossy or otherwise - is the ideal way for more and more art institutions to engage customers. Although relatively expensive to make, art institutions use such a magazine for background and depth. Exactly what they often lack with traditional, paper-based media.
Not a cent more goes to the annual theatre awards and all other collective marketing activities, such as the performing arts congress, also go to 0 euros or very little. Says one chairman to another director, who is also chairman, and is actually the same. Because that's how it goes at the Association of Theatre and Concert Hall Directors:
The dissolution of the Performing Arts Promotion Office continues to stir minds. So another piece, although we are actually supposed to be walking around the Uitmarkt to expensive advertising leaflets to sell.
Enfin.
Everywhere, arts attendance is falling dramatically, except, for now, in Rotterdam. There, the Rotterdamnse Schouwburg managed to keep the number of paying visitors the same, or even increase slightly to over 147,500, in its first real cultural disaster year 2012. In its own press release, the management (currently in the hands of Jan Zoet) attributes this to sharper programming and revivals of successful productions, and an increase in the number of concerts:
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