The groundbreaking ensemble for new music is breaking new ground. From season '25/'26, Asko|Schönberg will be called The Music - with the powerful promise: The new sound. The new name reflects the ensemble's role in the musical landscape: not following, but guiding. The Music moves forward - idiosyncratic, unpredictable and keen on what music is today and dares to be tomorrow.
"The name The Music may sound simple," says artistic director Fedor Teunisse, "but it is actually radical in its clarity. It chafes. It puts music at the centre as a concept, as a force, as a sanctuary. And it is at the same time open, inviting and layered - just like us."
More than a name change
Music builds on the rich history of Asko|Schönberg, which has built a solid reputation as the ensemble for new music. With high-profile concerts, innovative collaborations and in-depth research, the ensemble is sharpening its vision: even more room for new voices, social themes, interdisciplinary projects, education, technology and unexpected formats that redefine the relationship between audience, makers and music. The Music opts for innovation, meeting, imagination and social relevance. A frontline of sound, experience and meaning.
From Asko|Schönberg to The Music
The name The Music was born out of a creative process with design agency Lava, guided by the artistic mission. The choice is bold: a linguistic break, meant to linger, unsettle - and excite. Just like the ensemble itself.
The name change is part of a wider rebranding exercise. In the coming months, Lava will work with Lava to further develop the brand. The official launch of the new identity, including a visual style and website, will follow in September 2025.
The Music. The new sound.
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