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A mirror from the bench: 12 much-needed lessons for cultural marketers
Since the Amsterdam Uitmarkt is no longer run by the Uitburo but by a separate foundation, things have become a tad more commercial. The folder-fair-with-bands that has become the national opening of the cultural season over the past decades has to. The government has found art scary for a while now, usual suspects are pulling out as sponsors, and malaise is hitting...
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