Robin de Puy photographed 100 Amsterdammers: an outdoor exhibition on the Nieuwezijds Voorburgwal

AMSTERDAM, 13 October 2026 – To mark its centenary, the Amsterdam Museum commissioned the renowned photographer Robin de Puy to photograph one hundred Amsterdammers. The result: a powerful series of portraits that online can be seen and, from this afternoon, will also be on display for several months on the 70-metre-long temporary hoarding on the Nieuwezijds Voorburgwal.

Among others, entrepreneur Oos Kesbeke, visual artist Bruin Parry, fashion designer Tess van Zalinge, TV personality Humberto Tan, Rabbi Lody van de Kamp, politician Hedy D’Ancona and tattoo artist Henk Schiffmacher were photographed by De Puy.

Heske ten Cate (curator at the Amsterdam Museum): ‘In her portraits, Robin de Puy brings the 100 Amsterdammers to life, each with their own story and place in the city. Through her lens, a portrait of Amsterdam emerges: unique, connected and constantly evolving.’The series of portraits will be on display over the coming months on the hoarding on the Nieuwezijds Voorburgwal. Photo: Amsterdam Museum.

Linked to objects

Each of the hundred city residents was paired with an object from the Amsterdam Museum’s collection. The museum asked them what the object meant to them, how they viewed their city museum, and what they wished for the museum for the next hundred years. On the website of the Amsterdam Museum Here you’ll find all the portraits and the stories that go with them.

Amsterdam Museum Festival

The Amsterdam Museum will celebrate its 100th anniversary on 2 November with a 100-day festival spanning the entire city. For 100 days, the museum will organise daily activities for a wide range of audiences, with the museum’s collection taking centre stage. Two anniversary books are also being produced, and various exhibitions are opening. The Amsterdam Museum Festival – Celebrating 100 Years of the City Museum in 100 Days began on 3 September and runs until Friday 11 December 2026.

About the Amsterdam Museum

The Amsterdam Museum is a city museum that connects residents and visitors with the city and with one another. With a collection of over 100,000 objects, the museum showcases more than 750 years of Amsterdam’s history, art and heritage. It does so through exhibitions and public programmes organised with a wide range of partners across the city.

The Amsterdam Museum’s main site on Kalverstraat is currently undergoing renovation. The museum is organising exhibitions and programmes and displaying items from its collection at other venues around the city. The museum is also open daily at two permanent venues: the historic Huis Willet-Holthuysen on Herengracht and Amsterdam in Motion in Westergas Culture Park.

The Amsterdam Museum receives ongoing support from its main benefactors, the Municipality of Amsterdam and the VriendenLoterij, and its main partner for education, the ELJA Foundation.