More museum visits due to museum annual pass. So money should probably be added.
20 per cent more visits to museums thanks to the museum year card. This will earn museums a sloppy 14 million euros extra this year. The jubilant press release about the study by a renowned agency does not lie. Or does it? After all, six months ago featured in NRC Handelsblad still read that the Museum Card Foundation was in cash trouble.
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