Rumours are true: theatre can tap new audiences through local roots. Head to Enschede to see it.
Before, when I used to write about theatre for a national morning paper, my travel schedule was partly determined by the reach the paper had in a particular region. So, if I necessarily wanted to write about a theatre performance in Enschede, about Enschedean states, my chief's question was: how many subscribers do we have in Twente? So usually it didn't get there