
Classical musicians: stop thinking in money, think in ideas
Classical music audiences have been declining by 1% a year for 20 years. Structurally. That means that since 1992, 1/5 of the audience has already disappeared, without anything else taking its place. According to Johan Idema, strategist and author of a useful book on new methods for early music, the sector is entirely self-inflicted.
You must be logged in to post a comment.