Everywhere, arts attendance is falling dramatically, except, for now, in Rotterdam. There, the Rotterdamnse Schouwburg managed to keep the number of paying visitors the same, or even increase slightly to over 147,500, in its first real cultural disaster year 2012. In its own press release, the management (currently in the hands of Jan Zoet) attributes this to sharper programming and revivals of successful productions, and an increase in the number of concerts:
"Critical consideration has been given to the amount of performances per production, starting times and re-runs of successful performances, such as Orkater's Richard III, for example. Pop concerts have also been organised (such as Maceo Parker and Thindersticks) in collaboration with Motel Mozaique."
The theatre also got more daytime visitors by including the adjoining café Floor in its interior, turning it, like Utrecht's Huis a/d Werf, into a self-employed workplace, in cooperation with NS subsidiary Seats2meet.
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